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Nike is a globally recognised sportswear brand that symbolises innovation, inspiration and dedication for every athlete around the world. Founded in 1964 as Blue Ribbon Sports and later renamed Nike in 1971, the brand has grown to become one of the world's leading manufacturers of sports apparel and equipment. Nike is dedicated to developing high-tech products that enhance performance, provide comfort and support the goals of athletes and active people everywhere. Nike's philosophy, "Just Do It," is more than a slogan; it's a call to action, an encouragement to push your limits and inspire people in all walks of life. This philosophy is reflected in Nike's product development, which combines innovative design, advanced materials and the latest technologies. Whether it's running shoes, football gear, fitness apparel or lifestyle products, Nike strives to provide the best possible support for every movement and sport. Nike is also known for its strong commitment to sustainability and social responsibility. The company is constantly working to reduce its environmental impact, improve its production processes and promote positive change in communities around the world. Nike's innovative initiatives, such as recycling used rubber and sustainably produced materials, demonstrate that improving performance and protecting the environment can go hand in hand. Nike is not only a sports brand, but also a cultural phenomenon that has had a profound impact on the landscape of sports, fashion and pop culture. Its collaborations with renowned athletes, artists and designers have brought to market iconic products and campaigns that have defined an era. Nike's success is based on its ability to understand athletes and consumers, to constantly innovate and to stay true to its core values: to inspire every person in the world to embrace a sporty lifestyle. Nike not only equips the world's best athletes, but also encourages each of us to discover the athlete in ourselves, in the spirit of "Just Do It".