Kosmo LupoThe head designer of Kosmo Lupo rooted his new brand in Italy back in 1996, his goal was to design youthful, excellent jeans. After 15 years Kosmo Lupo jeans can be found all over Europe. The telltale cowboy-look that youth in Europe have love has evolved into its own genre. The brand draws its inspiration from the fashion capitals of Europe - Paris and Milan. Each model has been looked over by over 20 seasoned designers, including the head designer. The most important feature of the jeans is their wash, which is a very complex process. Most jeans you see have been washed less than twice. Kosmo Lupo-jeans have been washed three times and they look more natural and feel softer. The washes testify to the high quality of the denim, inferior denim will not make it through three chemical washes.