Alpha IndustriesAlpha Industries is a brand that designed the famous pilot jacket MA-1 for the US Army from 1959 and is still today the largest clothing supplier of the US Army. Over the years Alpha Industries has expanded its market to the commercial fashion with the help of celebrities. Alpha Industries jackets are worn by the US presidents, Kanye West and David Beckham to name some. Alpha Industries is well known as manufacturer for the iconic jacket worn by the soldiers – soldiers that have faced extreme dangers and harsh conditions. The expansion to the commercial fashion is eased by the fact that the consumers have expected the jackets to be high quality due to their initial purpose. In Jerone you can find not only the jackets but also products from other categories. The brand launches two collections yearly – one at the spring and another in autumn.